Icon Theatre Launches New Environmental Policy and Action Plan Rooted in Climate Justice and Creativity

Icon Theatre is proud to announce the launch of its new Environmental Policy and Action Plan, placing climate justice and creative responsibility at the heart of our artistic and organisational practice.

Developed by Executive Director Daniel King in collaboration with writer, environmental consultant and strategist Amber Massie-Blomfield, the policy emerged from a series of creative workshops with Icon’s core team, alongside the organisation’s Board Environmental Champions, Tasnim Siddiqa Amin and Antje Lang. It sets out a clear roadmap for embedding environmental sustainability across all areas of the company’s work, from production and operations to programming.

Daniel King, Executive Director of Icon Theatre, said:

“Icon has long been informally committed to environmentally responsible practice, for example sourcing recycled costumes and materials. Our set for The Ballad of St John’s Car Park was entirely second-hand and earlier this year we ran grassroots Creative Climate Activism workshops on the Isle of Sheppey (photographed). I’m thrilled that we’re now formalising this work and embedding it across the organisation, with a clear action plan that puts data collection and accountability at its heart. Our work at Icon Theatre is about imagining better futures, and this is one way we can hold ourselves accountable to that vision.”

Icon’s approach is rooted in climate justice, which recognises that the impacts of climate breakdown are felt most by communities already facing systemic inequality. As a company committed to equity and inclusion, we believe environmental action must support, not undermine, access. This policy ensures that decisions informed by sustainability do not have the unintended consequence of excluding people from participating in or accessing our work, and that environmental goals align with both Icon’s mission and our equity, diversity and inclusion commitments.

Key commitments outlined in the policy include:

  • Using the Theatre Green Book to reach Basic standard across productions by 2025/26 and across operations by 2026/27

  • Piloting the Green Book approach for The House That Floated Away (working title), a new climate-themed production

  • Embedding environmental values into creative decision-making, team training, partnerships and public engagement

  • Reviewing Icon’s banking and pensions for ethical alignment

  • Publicly reporting progress, with biannual Board updates and regular communications with audiences and stakeholders

The full Environmental Policy is available to read here.

For further information:
Daniel King
Executive Director, Icon Theatre
daniel@icontheatre.org.uk